Summer 22…
ASTROLOGY ZONE

GOAL: To create a moment around the artisanal Zodiac collection, centering around intricately beaded zodiac patch designs and star prints.

STRATEGY: Leverage everyone’s love of astrology to create excitement. With the Zodiac pant the hero, we created a special moment, heroing 7 For All Mankind’s signature craftsmanship. Creative brought a whimsical, playful vibe with fresh motion effects and graphic treatments, as well as denim by the stars pairing classic 7 For All Mankind denim to each zodiac sign.

ROLLOUT: Across all channels including a Zodiac Shop, editorial emails, and social channels.