DESIGNING THE FUTURE

A content hub, ecommerce marketplace and community that uplifts everyone’s voice, JUNIPERunltd is inclusive and accessible to all. INCLUSIVE FOR ALL. ACCESSIBLE FOR EVERYONE.

JUNIPERunltd was a labor of love and probably the most challenging project in my entire career. The idea of launching an adaptive marketplace began in mid 2019. From naming and concept development to content direction and editorial management, I was involved from the very beginning.

With the tagline DESIGNING THE FUTURE, we truly felt as though we were. It was uncharted territory and we got the go-ahead to launch right as Covid-19 hit. With a limited creative team, we soft launched the content-driven marketplace with seven verticals in June 2020. To be honest, I’m not quite sure how we did it.

Beyond all the support a DTC marketplace needs - from welcome email series to triggers and pop-ups to evergreen verbiage - I led the content strategy, acted as Editorial Director, as well as Managing Editor. From cooking videos with culinary doctor Dr. Lauren Powell to the beauty of disabled/abled relationships to the changing face of prescription delivery services, I concepted the original content and curated the non-original. I could not have done this without the partnership of CD Thais D’Anjos and Digital Director Natalie Tott. The three of us lived and breathed this project (on top of other work).

Not disabled myself, it was a time of major personal growth, sourcing and working with writers from the community. I was amazed by the talent out there. Immersed in the world of disability, it was like learning a new language and way or communicating.

With my team on furlough, the writing of all on-site copy to editing all the original content rested on me those early months. By the end of the year, i handed over the editorial lead reins to the extraordinary disability activist Sinead Burke and a managing editor from the community. I continued to act as the Marketing Copy lead with Nellie Shaw as copywriter.

CD: Thais D’Anjos

Copywriter: Nellie Shaw