MIND. BODY. MOTION.

There are no flaws.

Our goal was to create a brand for all women, one that was an inclusive vision of beauty for all the world to see. With its inspirational messaging, MBM Mind. Body. Motion. reminded women to always be comfortable in their own skin. With a focus on sisterhood and supporting one another, the brand celebrated and recognized that women come in all sizes, ages and lifestyles.

Part of the team that launched this brand, I was involved in all aspects from the very beginning, from naming, product messaging and merchandising storytelling to content strategy and brand voice. Launched Q4 2019, I oversaw all storytelling across all channels from site pop ups to email newsletter to social.

Unfortunately, the brand experienced product delays from the very start, followed by the onset of Covid-19. As a result, the brand was shut down several months after launch.